Hey,
I'm Corey Washington.
I Build the Marketing Systems That Actually Drive Revenue.
Strategy is easy to talk about. I build it, wire it up, and make it run. From HubSpot architecture and demand gen engines to interactive experiences and AI-powered workflows, I turn complex B2B marketing into measurable growth. Full-time, fractional, or embedded with your team.
For 14+ years, I've worked across healthtech, SaaS, and professional services, building systems, campaigns, and customer journeys that turn complex go-to-market challenges into measurable growth. My sweet spot is where creativity, data, and technology meet.
I started my career managing enterprise martech implementations and persona-driven campaigns. I learned quickly that even the best ideas fall apart without strong systems behind them. That realization shaped everything I do now: blending audience insight, automation, human-enabled AI, and creative execution into frameworks that help teams cut through GTM chaos, stay aligned, and grow with confidence.
I'm equal parts analytical and creative. I listen before I build, simplify before I scale, and execute with intent. Whether I'm leading a team, contributing hands-on, or advising as a fractional partner, I bring the same energy and ownership to the work. And when I'm not building marketing engines, you'll probably find me hunting down the best coffee in whatever city I'm exploring, ranking roller coasters, or deep in a reality TV rabbit hole.
These aren't corporate values on a wall. They're the principles I actually operate by, in every project, conversation, and decision.
Lead with Context
Understanding the "why" behind our tasks ignites creativity, ensures collective alignment with our goals, and makes everyone a vital part of the journey. To accomplish this, I lead with context and compassion to foster a culture of accountability and shared success.
Data-Based Decisions
Blend research-based evidence with an understanding of emotional impact. This approach ensures our decisions are informed, empathetic, and effective.
Practice Empathy
Actively strive to see the world from diverse perspectives, fostering deeper connections and understanding.
Creativity Has No Walls
The most effective leaders foster an environment where exploration and discovery are limitless, encouraging fresh, innovative ideas to thrive. This mindset keeps us agile and ahead in a constantly evolving market.
Always Bring Your Whole Self
Let's be real, have fun, and bring our whole selves to the table. It's our unique quirks that can be a complementary superpower to any team and organization as a whole. It's this mix of individuality and passion that sparks the most creative and effective collaborations.
Fail Fast & Learn
Mistakes and setbacks can be excellent learning opportunities. Quick failures lead to faster insights that fuel real growth. Innovation can only happen when there is a desire to try something new.
Experience and Achievements.
I've spent 14+ years building marketing functions, launching campaigns, and designing experiences across healthtech, SaaS, and professional services. Each role below includes a Highlighted Project link where you can see the actual work.
Download my resume here
ARRive Growth Partners | Fractional VP, Marketing Operations | Aug 2025 - Present
Building the marketing operations practice for a healthtech-focused fractional leadership firm. Developing reusable GTM frameworks, HubSpot architecture templates, AI-supported campaign models, and multi-persona messaging systems designed to deploy across portfolio companies.
Rishari | Founder, Marketing Operations | Aug 2020 - Present
Running an independent practice providing marketing operations, CRM management, and digital experience design for small business clients. Work spans end-to-end platform builds in GoHighLevel, HubSpot, Mailchimp, and Shopify, alongside SEO/AEO content strategy and campaign automation.
Amenities Health | Sr. Marketing Manager | 2024 - 2025
Highlighted ProjectOwned full marketing strategy and execution. Led the HubSpot Marketing Hub implementation, grew ICP traffic 48-64% month over month through refined messaging and paid media, and drove 28% higher trade show lead conversion through redesigned booth experiences and pre-show targeting. AI-powered workflows compressed campaign launch timelines from weeks to days.
Revenue Storm | Director of Marketing | 2022 - 2023
Highlighted ProjectBuilt the marketing operations function from scratch and led a full rebrand. Increased digital lead conversion 34%, maintained 100% client retention, and created a modular HubSpot content system by funnel stage that cut production time 30%.
zPaper | Director of Marketing | 2018 - 2022
Highlighted ProjectPromoted three times over four years. Delivered 60% revenue growth through ABM and partner campaigns targeting pharma manufacturers and Pharma Hub organizations. Aligned HubSpot and Salesforce workflows to shorten the sales cycle 30%. Owned full trade show strategy for HIMSS, ViVE, and Asembia, including booth design, digital experiences, and end-to-end event marketing.
Moxie (Publicis Groupe) | Solutions Consultant, CRM and Audience Experience | 2016 - 2018
Highlighted ProjectIncreased customer engagement 40% through dynamic segmentation and multichannel automation. Accelerated sales closure speed 20% with tailored demos and platform walkthroughs for enterprise prospects.
Bluewolf (now IBM iX) | Marketing Automation Project Manager | 2014 - 2016
Highlighted ProjectManaged cross-functional marketing automation projects, streamlining workflows and accelerating campaign execution across client accounts.
Teradata | Global Services Project Manager | 2013 - 2014
Highlighted ProjectLed change management initiatives, aligning marketing operations with enterprise data warehouse solutions.
Salesforce Marketing Cloud | Project Manager | 2011 - 2013
Highlighted ProjectCoordinated Marketing Cloud implementations and cross-channel campaign strategies.
Covance (Labcorp/Fortrea) | Americas Project Manager | 2004 - 2011
Highlighted ProjectManaged clinical trial projects across the Americas and served as global curriculum designer and technical trainer for Covance's study monitoring platform.
Education
Bachelors of Science, Marketing and Management
Marian University
Let's Connect.
Whether it's a full-time opportunity, a fractional engagement, or just a conversation about what's possible, I'm always up for connecting with good people doing interesting work.
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