• Increased targeted ICP traffic by 48–64% MoM through PR and paid media strategy alignment, refined content messaging, and asset development.

• Boosted trade show lead conversion by 28% by overhauling booth design, in-person meeting strategies, and campaign assets.

• Consistently exceeded SQL targets with integrated cross-channel ABM and partner co-marketing campaigns.

• Cut GTM execution time from weeks to days by implementing AI-driven sales workflows and automating marketing operations.

• Optimized the brand design by leading the introduction of a refreshed corporate logo and visual identity, providing a more humanized approach across all channels and enabling better visual storytelling while staying true to the company's founding purpose.

• Increased digital lead conversion by 34% and achieved 100% client retention within 8 months through targeted ABM and lifecycle campaigns.

• Enhanced cross-channel engagement by 42% with dynamic content personalization and strategic video content.

• Drove a 28% lift in event ROI by optimizing messaging, segmentation, and lead capture flows.

• Led the comprehensive brand overhaul encompassing logos, multi-channel assets, presentations, data sheets, and templates, to achieve a streamlined aesthetic consistent with the company's audience, messaging, and services.

• Drove 60% revenue growth by launching ISV partner campaigns, ABM programs, and full-funnel inbound strategies.

• Achieved 100% top-account retention through lifecycle marketing and data-driven content programs.

• Reduced sales cycle time by 30% through tighter sales-marketing alignment.

• Revamped client capabilities by analyzing and enhancing sales and marketing technology, translating insights into actionable road maps. 

• Led connected data and automation programs, while providing valuable customer insights. 

• Optimized programs and identified testing opportunities based on insights in coordination with the global data analytics teams. 

• Crafted personalized experiences to strengthen clients' digital brand and overall customer experience. Managed technical implementation and optimization of strategies, working closely with global, cross-functional teams. 

• Conducted strategic conversations and provided program recommendations to clients, while also overseeing strategic and creative needs. 

• Prepared solution presentations and generated incremental growth opportunities for clients in collaboration with the sales team.

• Provided marketing and sales technology expertise, developing technological customer journey and content delivery strategies to meet client needs and transformation objectives. 

• Created and managed detailed project strategies for major mar-tech and sales integration initiatives. 

• Delivered projects promptly and within the allocated budget, ensuring client satisfaction. 

• Led change management workshops and delivered continuous support and enhancement plans for clients. 

• Designed executive level experience strategy presentations to bolster existing client relationships and attract new business opportunities.

• Aligned Marketing Application sales, marketing operations, and technology teams with the Enterprise Data Warehouse division through multiple change-management initiatives. 

• Organized detailed project plans for key company and client upgrade projects, assuring timely and cost-effective execution. 

• Developed blueprints, flow charts, and presentations for each project.

• Sustained full team utilization throughout project lifecycles. 

• Coordinated client meetings and presented onboarding, milestone updates, and solution blueprints.

• Delivered tailored and group guidance on the efficient utilization of configured SFMC and integrated solutions.

• Formulated concepts for optimized technical designs and cross-channel campaign strategies.

As the Americas Project Manager for Global Clinical Project Management, responsibilities included overseeing clinical trial projects for major clients, managing local study specifications, customs processes, and performance metrics. Acted as a key liaison between Covance and sponsors across the Americas, ensuring study-related inquiries were resolved quickly and effectively.

In parallel with project management duties, also supported the US Project Management teams as a LabLink+ technical trainer. Managing the GPM LabLink knowledge base helped maintain team-wide accuracy and foster a proactive approach to continuous improvement.